20-year marketing veteran, list segmentation
specialist and new customer acquisition
expert, Michelle O'Halloran declares:

You're Sitting on a GOLD MINE!

Here's how to mine the hidden fortune buried in YOUR
customer file — and turn it into cold, hard cash in record time:

• Quickly triple or even QUADRUPLE your existing customers' response to your monthly promotions — bank three to four times greater revenues and profits than your customer file is paying you now ...

• Identify exciting NEW products and services your customers are ready, willing, able AND EAGER TO BUY FROM YOU — multiply your revenues and profits yet again by giving them what they're ready to buy NOW ...

• Decipher your very best customers' secret language to divine where to find thousands of NEW, paying customers just like them — slash your prospecting costs and explode your sales and profits by focusing your new customer campaigns ONLY on them!

Read on ... but only if you're serious about making real money ...

You're doing everything you can think of to grow your business. You're big on prospecting and new customer acquisition. You have a good-sized customer file and aggressively market to your list regularly.

Congratulations — you're doing almost everything right.

Almost.

Because the simple truth is, one, simple change in how you select your best prospects and how you market to your house file can now exponentially multiply your response, revenues and profits.

You are one, simple step and one sales campaign away
from an explosion in revenues and profits.

Look: Your customer file is the heart of your business. It produces the vast majority of your sales and nearly all of your profits.

But what most direct marketers don't understand is that even your best customers have been holding out on you; giving you only the crumbs off of their tables; a tiny fraction of the money they could be — should be — spending with you. Waiting — credit cards in hand — for you to offer them what they already want to buy from you; right now, today.

Equally crucial, your best customers are also ready to tell you where you can find tens-of-thousands more new customers just like them; prospects who'll jump at the chance to buy your products or services once they know about you.

My name is Michelle O'Halloran. For more than 20 years, my mission has been to help my clients mine this financial and informational gold — the treasure buried in their customer files.

My list of current and former clients includes MetLife, State Street Research, The Media Research Center, the Republican National Committee and Weiss Research — as well as Dan Kennedy, Clayton Makepeace and many other top direct mail and Internet marketers.

Together, these companies produce more than $500 billion in sales each year using two, simple customer file management secrets. And in the next few minutes, I'm going to help you take the first step to mine the gold that's buried at your feet, too.

How can I be so sure that I can pack YOUR file with dream prospects and customers — and then multiply your response, revenues and profits just like I have for the companies I named above?

Simple: Using the secrets I'm about to reveal, I can take any list — the worst piece of compiled junk you bought for pennies a name or even the PHONE BOOK — and not only can I show you the vast hidden fortune in it, I can help you mine it; turn it into money in the bank.

That's a huge promise; I admit. But please hear me out. So much of your future success and profitability depends on this — because the fact is ...

You don't have a customer file.
You have dozens; perhaps hundreds of them.

Despite what you may think, your customer file is not a monolith; NOT one, big, grey mass of faceless names on a spreadsheet.

Your customer file is a collection of individuals — each with his or her own bundle of fears, frustrations, insecurities and desires — the very emotions that your products and services assuage or fulfill.

Each customer on your file exhibits certain demographic traits — sex, age, ethnic background, educational level, geographic location, income level, disposable cash on hand and more.

Each one also comes with distinctive psychographic traits — his or her distinctive personality, values, attitudes, beliefs, interests, passions and lifestyles.

And every customer on your file also has clear preferences regarding how they like to be approached ... which kinds of promotions they'll read, believe and respond to — and the ones they won't ... and even regarding their favorite or habitual ways of making purchases; whether online, by phone, by credit card, PayPal, or even by check.

By analyzing your customer list — getting to know the people who have the power to explode your revenues and profits on a deep, personal level — you suddenly discover that you don't really have a customer list at all. You have dozens; perhaps hundreds of them.

You can slice and dice your customer file hundreds of ways. Offer each group of individuals the products they already want and are most likely to buy. And by doing so, triple or even quadruple your response, revenues and profits.

You can also discover what each one of these groups of similar individuals is buying from your competitors and what they needed to hear to make the purchase. And by doing so, you'll discover what new products or services they're willing to buy from you ...the messaging they're most likely to read ... the offers they're most likely to jump at ... and even what they'd be willing to pay.

Equally crucial: You can identify tens-of-thousands of dream prospects — people who share the same key demographic and psychographic traits that your very best customers have — and by doing so, grow your list prospect faster and cheaper, or even at a profit.

Example "A:"  You're planning to offer a new product to your customer file for the first time — a video course on weight loss, for example. But after analyzing your list, you discover that only about half of your list — will call it "Segment 'A'" — has ever bought an instructional video on anything; the other half, Segment "B," prefers printed courses.

Action: You segment your file; offer your course on video to segment "A" and you offer it in printed format to segment "B."

Result: Customers who wouldn't have touched your video course with a ten-foot pole respond in droves, doubling the revenues and profits you would have otherwise earned. You laugh all the way to the bank.

Example "B:"  You sell health information; a newsletter, for instance. By analyzing your file, you find that nearly all of your best customers also buy books on finance and investment. They'd be thrilled to buy those books from you if you only offered them.

Action #1:  You offer your existing customers a book on finance. Your sales and revenues soar.

Action #2: You rent lists of financial book buyers, offering them your health newsletter. Response soars. New customer purchases more than offset your prospecting costs.

Not only are you getting paid to grow your file, your list positively explodes in size — and every one of your new buyers is just like your very BEST customers — ready, willing, able and eager to buy more from you every month.

Result: Exponential growth in sales revenues and profits. A quantum leap forward for your business.

Example "C:"  You sell an information product ... and you're aware of certain "good" lists you've successfully mailed before ...

Your biggest challenge: Will response be at break-even or better?

Action #1:  You decide on a mix of 80% tested, known good lists, but because you're always expanding you're also going with 20% new, untested lists.

Action #2: You successfully identify lists most likely NOT to cost you a fortune. AND your 20% untested, unknown lists become 3 and 4 times more responsive than the gamble you were willing to take before.

Result: Your blasted response drives profits through the ceiling!

Yes, the examples above are somewhat simplistic; presented to give you just a taste of the money-making power that expert customer file analysis and segmentation can place in your hands.

The fact is, once you've had your file fully analyzed, you'll find unlimited opportunities to slice and dice it — and by doing so, to grow your file in record time ... explode the response to your house file promotions ... and drive your revenues and profits through the roof.

And the best part is, getting this marketing intelligence has never been easier or cheaper!

More on that in a moment. First, let's take a look at a true-life case study ...

The staggering cost of false assumptions

Not too long ago, while working with a top Internet and direct marketer to improve his customer acquisition model, I decided to perform some serious analytics on his house file.

Makes sense — right? Before spending a bundle to attract new names, it's only common sense to find out who's already buying the most from you and then go find people just like them!

Well, my client had a fairly large file and had based his marketing efforts on some assumptions about the people on it. My client was absolutely convinced that his file was:

• Predominantly male ...

• The younger men on the file were mostly single — just trying to start their business careers, and ...

• The older men on his file (over 55) were self-made mavericks — just like my client.

But what we discovered was truly astonishing:

• More than 80% of the males on my client's file were NOT young, single men. The vast majority had partners, children, and were living in established neighborhoods ...

• They were NOT self-made mavericks: The vast majority were doctors, dentists, MBAs and other professionals, and get this ...

• Nearly HALF of his very best customers were WOMEN!

Needless to say, my client — one of the world's savviest marketers — was absolutely floored ...

Despite the fact that he and his business partner taught file segmentation to others, they really only followed one specific criterion in their own marketing — the amount of money spent on their products.

They had never really analyzed their customer file.

They'd never identified the demographic or psychographic traits that their best customers shared.

They'd never compared it to other files and imported important facts about customers from those files and appended that information to their customer records.

And as a result, their promotional messaging had been all wrong. They'd been talking to women as if they were men. They'd been unknowingly insulting their best customers and prospects by addressing degreed professionals as if they were either business newbies or uneducated mavericks.

And by doing so, they had been leaving a TON of money on the table. Their promotions to their own customers — although extremely profitable — were allowing a king's ransom to fall through the cracks.

Worse: Their new customer acquisition campaigns had been targeting THE WRONG PEOPLE! No wonder the thousands of prospect names they'd amassed responded poorly to their product offerings!

And not only that, they had completely missed out on hundreds-of-thousands of highly qualified prospects whose profiles were identical to those of their best prospects.

So we rolled up our sleeves and went to work ...

• We immediately added elements to our promotional messaging, products and promotions that appealed to women ...

• We eliminated language that assumed our prospects were business newbies or mavericks and that had previously disparaged educated professionals as (honest truth!) "spoiled college brats" ...

• We added language that recognized our prospects' responsibility to succeed for the sake of his partner and kids ...

• And much more.

Needless to say, when we changed the copy and the front end of the offer we hit a steady 9.4% response rate. Unfortunately, my guru changed copy again (based on a gut level assumption) it plummeted to 4.3 percent — so you need to stay in tune with and believe what we find in the analysis!

Reveals the business you don't even realize you're in ...

Let me tell you about a client who was considering opening a martial arts center. He was ex-military and into extremely high intensity P.T. (physical "torture") style work-outs ... you know, heavy, repetitive drill exercises.

At first he wanted to discuss the possible location of his shop and ways to increase his customer file. At the very least, he wanted help in converting his prospect list.

I performed the analysis, plotting his customer base against all DMAs (Designated Marketing Area) nationwide. And I discovered that his base was literally all over the map. They were not specific to any one "brick and mortar" shop — nor the surrounding area or even within his state.

Surprisingly, in fact, the highest response-rates to his front-end prospecting device were from women!

Which was puzzling since his marketing piece was filled with high testosterone copy and felt very masculine. I was truly at a loss — until I asked him to describe the workout.

He said, "Oh yeah, and I teach this little thing that will disable a guy in less than a minute. It's so easy, you shift your feet and lean in and you can take a 350 pound man to his knees in seconds." He continued, "You do it again and again until it's smooth as a dance step."

BINGO! How had I missed that before?! Consequently we trashed the brick and mortar model and devised a strategy to increase his base and develop DVD products that he is selling all over RIGHT NOW. But his clients are mostly women and vets on tour and wives who are home and ready to DANCE if anyone messes with them!

Is your message hitting the mark?

Another client of mine, John, is a real estate investor and info marketer. He is an experienced and successful investor who wishes to teach real estate brokers how to attract affluent clients — and sell single-family homes. It seemed like a perfect venture, after-all, he had been profitably selling real estate for over 25 years himself!

John had been trying disastrously, for over a year, to change his marketing strategy — but getting nowhere. Initially, he began purchasing names for prospecting — which were defined by hand-picked zip codes in suburbia — in affluent neighborhoods. And, he was mailing his complete package to all, with predictably abysmal results.

John had also begun a business relationship with a private bank in one of the towns he focused on — and needed to make good on the idea he was able to, "Teach anyone to sell real estate," if he expected to keep this particular rainmaker in the bank sewed-up.

After running his list segmentation analysis I discovered he had strong clusters or pockets of customers — but weak bands ... meaning he did not have "enough" of his best customers to support the blanket mailings he was doing. Immediately I proposed a strategy of planned growth to get the highest ROI by targeting only his best customer clusters in these geographic areas.

The analysis also identified 7,290 red-hot names sitting in his Non-Buyers file — that we quickly moved to the active list and he committed to begin promoting heavily. These were "found" golden-opportunities he didn't even know he had!

Not only that, but his analysis revealed a whole subgroup of prospects I identified as the low-hanging fruit. These valuable prospects were worthy of his best resources in order to promote to them.

And finally, I looked at his current marketing, and discovered inconsistencies between his story ... the clients he sought ... and the real estate market he specialized in. Essentially, he had committed the sin of not matching, "right message to right market."

When all was said and done, John had a clear, specific and highly lucrative strategy for monetizing his file ... growing his client base ... and taking his real estate investing and marketing business to the moon!

Gold is where you find it ...

Finally, let me tell you about this popular hair stylist who used to work at Disney. She began her own full service hair salon and was struggling to grow her business. She didn't have a clue where to start.

She managed to retain her old client-base and was buying lists and mailing them. She tried to expand her customer file by matching e-mails against the list. It was a nightmare.

She was barely paying the rent, working long, hard 12 hour days. Her salon was located within a stable of salons, about a hundred or so, all situated in and around one well-known mall.

Her big challenge: How could she differentiate herself from every other hair salon?

I went to work on her customer base to find the answer. I discovered among her clusters of like-minded customers — a ton of older households in her file who were spending the most money. This seemed inconsistent with the atmosphere of the shop — which tended to be decorated more trendy, up-scale and modern.

At first glance, you might not suspect she was primarily serving an older clientele — she was young, blond and the typical "Barbie" girl.

Once again it didn't add up. But, a simple analysis on the highest dollar lowest transaction run against her best selling product file ... revealed where all the growth in revenue was occurring: Older women wearing hair extensions!

It seems she had a whole business on the side she didn't realize was the main engine driving her growth!

She began providing hair extensions after witnessing her best friend fight for and eventually lose her life to Leukemia. It was her way of being part of the solution. She didn't even consider it part of her business.

Bottom line — we are currently making plans for a full-blown launch of her extensions as a competitor to the Hair Club for Men.

Compiled versus Response Lists — Which is BETTER?

Let me tell you a little secret. Marketers hate compiled lists. Go ahead, talk to one ... they'll tell you. They'd rather rent a customer list any day of the week. Now that may not be such a big revelation to you — since you'd probably rather deal with a list of active buyers too.

But, that compiled list may be LOADED with clones of your BEST CUSTOMERS and you'd never know it! Plus, with the program I'm about to show you, you can mail to ONLY the best prospects for YOU and avoid the dregs; those least likely to buy.

Not only that, but you can get that compiled list for a tiny fraction of what you'd pay for lists of actual customers. And who knows ... an analysis of the response list may find that they are no more prone to buying your offer as the compiled one!

Plus when you've had your analysis done, you only need to ask for the top clusters of your best customers in any compiled list — saving you even more money! You actually save money TWICE! Because it's far less expensive AND you only pay for the names you want — AND AS A BONUS, any promotion to those names will yield tremendously better results! You win all the way around.

This is nothing new, or experimental — Marketers make these choices
all the time. But what I do for you is different!

You could purchase enhancement profiles for your list which produce very basic, elementary segmentation — such as separating out everyone below a certain income range ... or marital status. But, you'll still end up throwing out thousands of potentially profitable names — merely because they don't meet your broad-brush criteria. That's money down the drain!

With my proprietary system, you're able to know down to the record level which individuals and groups of people are your best, money-in-hand prospects. There's much less risk than mass-mailing to a blanket group. And it ramps up your response by targeting your best opportunities.

The program matches hundreds of selects against your customer file to produce a picture of your best customer. It then profiles and matches your best customer by zip code to an easily remembered and identifiable cluster code — or group of people with something real and tangible in common. It literally transforms your business in the first month ... giving you incredible flexibility and clear direction.

But the real difference is this: I deliver the analysis and
interpret it specifically for YOU and YOUR BUSINESS.

Using the services of Melissa Data and InfoUSA or even going straight to Nielsen Claritas won't get you success as quickly, efficiently and most all, cost effectively as I CAN.

The real value is in the interpretation of the results, along with the actionable step-by-step recommendations you'll get from me. With the others you'll simply get raw data ... all geek-speak ... no interpretation ... no analysis ... and no strategy for your next successful move!

I'll help you build a stronger, more profitable file while pointing out those on your list who can't, or never will buy from you. With the system you'll be hearing about shortly — you get savings ON TOP of earnings!

Certainly you can get fairly advanced statistical data from other resellers such as Melissa Data and InfoUSA. But these companies will not provide you with a simple to understand system like mine that you can invest in only once and use again and again to increase your response rates on your list.

They are in the business of selling names — period. I'm in the business of empowering you for a lifetime to instantly access your best customers again and again. You only invest with me ONCE to get this priceless information ... not so, with the others.

Bypass the list broker — Create your own instant Golden Rolodex —
You can buy, sell or trade!

So you want only the upper-crust and executive suites? There's a cluster identifying those groups. What about your blue-blood estates in the file? With your custom analysis you'll control access to the wealthiest buyers, or donors on your list and even swap and trade clusters like baseball cards!

Think of it ... in one file reside the upper echelon of the biggest spenders in your house-list. What if you decided to joint-venture with another marketer possessing groups just like these? You could, with the push of a button, trade millionaires like trading cards!

You get a complete nifty little FBI file on each person
in your list telling you everything you need to know to:

• Identify BURNING opportunities right now waiting on your list for you to supply whatever they're clamoring for ...

• Price your offering for maximum profit — because you'll know how much money they can spend right now ...

• Choose the correct product to sell ... and pick a winner every time ...

• Cherry-pick the best prospects for your offer ...

• Customize campaigns designed to reach the prospects you know are already most likely to buy what you're selling ...

• Save THOUSANDS by avoiding the names of people your offer is no good for ...

• And, make accurate predictions about which lists you should be renting for highest response ...

• NOT lose your shirt — and much more!

And you can begin making money the very
same day you receive your package in the mail

Your best customers will be immediately identified and categorized on a CD for you so you can go to virtually any major list broker the same day you receive your package.

You'll quickly understand who your top clusters and top customers are in almost every list database in the U.S. You'll know who should get your best offers, who can afford what and who you should rank and file away, and who you should promote to immediately.

Finally, you can design your copy and promotions around your very best opportunities and know exactly who you are writing to. What a huge advantage you'll have. Now it's easy to match right message to right market for immediate, substantial and sustainable boosts in response and earnings! PURE GOLD!

This is great for monetizing your list — but you'll also get recommendations for expanding your marketing, advertising and distribution ... It's like getting your best customers served up on a silver platter!

My LIST TNT SYSTEM is the quickest, easiest way to mine to
the fortune in gold that's now buried on YOUR customer list!

STEP #1: Put several seed names on your customer list. Look ... I fully understand nobody's going to send their most valuable resource — their customer file — to a complete stranger without some guarantees.

You need to know that my entire business is founded on trust and that violating that trust — even once — would be catastrophic. That's why MetLife, State Street Research, The Media Research Center, the Republican National Committee and top Internet Marketers like Dan Kennedy and Clayton Makepeace, as well as so many others freely use my confidential services.

That said though, I strongly recommend that you "seed" your list with decoy names, addresses and e-mail addresses before having it analyzed by me or anyone else. That way you're protected, if anyone ever tried to use your list, you'll know immediately and have all the evidence you need to stop them, cold.

STEP #2: Send your customer file to me: Begin with your BUYERS, whether by direct mail or online. In most cases your buyers have received something tangible from you through the mail. Even digitally-delivered products are usually purchased with credit cards, so you most likely have their physical addresses.

These buyers are uploaded in a very simple spreadsheet, to me, to perform the analytics through the LIST TNT SYSTEM — to identify your very best customers.

I've created a done-for-you program for all direct marketers, info marketers and small business professionals. It's simple and easy to use ... giving you a snapshot of the groups of people on your customer list with shared characteristics, called LifeStyle Clusters.

You take this information to any list broker, and buy or rent a list containing ONLY the clusters, or groups of people matching those in your house-file that are already your best customers. Mail your promotion and sit back while raking in the greenbacks — as you experience enhanced response through the roof!

STEP #3: I'll find your customers' names on all the national databases that will give you key demographic information about each one of them — each customer's sex, age, ethnic background, educational level, geographic location, income level, disposable cash-on-hand and more.

This is a ranking of your best customer DMAs or MSA. It precisely identifies what cities you should expand your marketing efforts to so that you can reach even more of your best customers, specifically by zip code. Mail to these and you're done — sit back and watch the cash pour in!

You get customized customer mapping with DMA appends. This is a map that plots every customer in your file and then appends the DMA or MSA where that customer resides. With this knowledge you can literally plan your marketing campaigns at both the local level and ultimately the national.

DMA or Designated Marketing Area is a geographical region identified by A.C. Nielsen as the counties that make up a city's television viewing area. It is larger than the MSA, which is a Metropolitan Statistical Area and is defined by the United States government as a metropolitan city with surrounding suburban areas.

I've been successfully interpreting list segmentation data for my clients and employers for over 20 years. It takes a lot of experience and know-how to fully interpret the data that represents the signs and patterns of your business — and I'd like to bring that experience and expertise to YOUR business.

With this one-of-a-kind product, along with my expertise, you'll identify, rank and ultimately reach prospects that are "clones" of your best customers. Haven't you ever said to yourself, "I wish I had a hundred more like you?" Now you can!

There are literally hundreds of TV and Market Statistical Areas around the country. Once you know where your best customers live and what radio and TV they listen to, you can target your advertising dollars much more effectively.

Now you can plan exactly where that next special event, conference or seminar should be held to get maximum participation from your best customers or best donors.

You'll also discover precisely what cities you should expand your marketing efforts in by zip code or at the household level.

STEP #4: I'll find your customers names on other buyers' lists to give you all-important psychographic information on every one of them — each customer's values, attitudes, beliefs, interests, passions, lifestyles, buying habits and more.

Your best customers will be immediately identified and categorized for you so you can go to virtually any major list broker and purchase lists of customers who match the exact lifestyle clusters that are currently buying from you. No wasted names on your list! No additional analysis after you get the list home.

Once your best customers, or top "clusters" are identified you'll want to buy clones of them — including e-mail addresses, for new blood in your pipeline. I'll tell you right where to get them!

STEP #5: I'll add this crucial information to every record on your file:

• A complete history of the files uploaded along with the good and unmatchable records in your file so you know where you stand ...

• Geo-demographic information at the census, block, zip 4 and zip 6 level — absolutely essential to planning local media buys ...

• Best Customer codes that match your customer to a quickly identifiable lifestyle group and Cluster code that give you a snapshot of exactly who that customer is, what they are interested in buying on a regular basis and what they can spend when they buy. Invaluable for planning your next promotion ...

• Using Psycle$, you get a snapshot of financial products in that household to help you indentify affinity products or promotions to that home (perfect for the financial industry or not-for-profit).

STEP #6: I'll give you a comprehensive profile on your list, showing you, in painstaking detail, how many names you have in each of a dozen or so of all 66 segmentation categories.

Categories such as Upper Crust, Movers and Shakers, Country Squires and American Dreams ... will identify your best customers. These profiles are a snapshot of who's in your file, what they earn, where they live and what they buy ... and more!

Your Executive Summary is personally prepared for you, by me, giving you an overall understanding of all the materials you receive as well as personal recommendations for your next marketing steps ... including:

• Your top 10 customer profiles to market to right away and second tier customers with a short profile on each one. For fast, immediate profits!

• Know exactly where your customers are located with a sales map plotted by the latitude and longitude of everyone in your uploaded file. This helps define sales opportunities and media buys in a planned roll out.

• A step-by-step method for working through your house file — testing and making money all along the way. This is how consistent money and sustained profits are made.

• What to do today to start making money on that unconverted file that just seems to accumulate and never really pay-off. Discover the true value of those names and capitalize on new opportunities you haven't previously considered.

• And much more!

I've been successfully interpreting list segmentation data for my clients and employers for over 20 years. It takes a lot of experience and know-how to fully interpret the data that represents the signs and patterns of your business — and I'd like bring that experience and expertise to YOUR business.

Depending on your business goals — or industry you're in — I choose from a variety of professional products for your analysis (Prizm NE, Psycle$, Connections) so there's no guesswork. And your executive summary explains everything I discover in your file.

I don't scrimp or cut corners performing your analysis. And despite the sheer complexity — I will get you the names of EVERY lifestyle cluster currently in your house-file. Each cluster of like-minded prospects represents a hungry, starving market — begging you to give them something to buy!

STEP #7: I'll identify new products and services you should be offering now to multiply your list's responsiveness: Your customer acquisition costs drop like a rock when you target more efficiently. And your response rates ramp-up exponentially the more you know about your client. Not only that but you'll discover combinations and opportunities for new and profitable promotions — you never dreamed of before.

I've seen response rates go from 2% to 7 or 8% and never drop below that again. What could you do with a sustained increase of an additional six percent? I've seen profits soar as much as 10 times what they were getting before — That's a whopping 1,000% increase!

I've seen people's businesses grow and evolve exponentially, even sprouting entirely new businesses on the side from a clearer understanding of the true value of each and every name on their list.

STEP #8: I'll identify the lists you should be using to find new prospects and customers who are demographically and psychographically identical to your very best customers.

These recommendations are part of the game plan, I'll lay out for you, that's meant to help build a stronger, more profitable file going forward. It also helps you avoid wasting money on people who will never buy from you because they either have no money — or their buying habits indicate no interest.

Your game plan is a strategy for planned growth, saving you money by mailing to fewer names with greater results over time — because of their targeted nature.

STEP #9: Whip that large unconverted file into shape!

If your focus has been in on e-acquisition, meaning you have a very large pool of e-mail addresses without a corresponding physical mailing address — Your challenge is a large "unconverted file" — you'll need to perform a reverse process to get your unconverted file in shape. For instance, you may have a large e-mail list of subscribers who have never made a purchase and haven't opted out — leaving you with nothing but their e-mail address.

To turn these into actionable, profitable names you'll need to launch a campaign designed to capture their physical mailing address.

This is pretty easily accomplished by promoting a perceived high-value item, such as a special report, book, CD or DVD that can only be delivered through the mail.

A special FREE OFFER will bring the names and addresses in which you can then turn over for analysis to find out where the BIG MONEY is buried.

At the conclusion of the LIST TNT SYSTEM analysis you will have a better, more responsive direct mail file ... a stronger e-mail file ... and you will be purchasing your new prospects with complete confidence that you're getting the best return for your money.

Bigger and better lists ... and less expensive acquisition costs. It's that easy!

How long will it take?

I'll go to work for you right away. And even though there's extensive statistical analysis and numerous filters and overlays I run your list through — I make every effort to get your personal, customized analysis — along with all the valuable reports regarding your best customers ... and CD of your list with all the appends — back to you as soon as humanly possible!

But count on a turn-around time of 30 days or less from the time we upload your files!

You'll get FedEx tracking information once your package is shipped so you'll know when to expect it ... and mark that day on your calendar, because you could make money right out of the box — as soon as your product arrives! It's all done for you. All you do is follow the recommendations, mail to your list and make money!

Your business will never be the same

You'll get the key that unlocks the fortune in your house-file. Plus you'll discover new product ideas with a built-in, ready-made starving crowd — eager to give you money. You'll save money on further list rentals — because you'll know what selects and suppressions to request that yield the highest return for YOU. And, you'll know just who to send what offer to on any other list you acquire.

Not only that, but I'll reveal a secret for getting precisely the clusters of folks you want on YOUR list rentals without paying one red-cent extra for selects! Your list broker won't tell you about this ...

The LIST TNT SYSTEM will find the hidden money in ANY list — including the PHONEBOOK ... so don't be concerned about what you think is the quality of your list. I'll uncover your hottest opportunities and show you right where to get customers JUST LIKE your best ones!

Let's see ...

• Make more money off your current house-file than you ever dreamed possible — by gaining a clear picture of exactly who make-up the very best markets on your list ...

• Grow your list to massive proportions for LESS ... while saving thousands on future list rentals ...

• Find clones of your exact best customers easily on hundreds of mailing databases nationally for even greater response ...

• Make tens-of-thousands ... hundreds-of-thousands ... even millions of spendable frog-skins ... off of wildly successful campaigns because you know just what to offer whom ...

• ... And so much more!

Okay, I'm intrigued, so break it down for me —
just what do I get with the LIST TNT SYSTEM?

Specifically, you'll receive a big attractive binder containing:

LIST TNT SYSTEM — Custom Analysis CD:

A CD ROM that contains a complete analysis of your file, identifies your best customers and then appends your best customer codes directly to your list so you can mail immediately. Make a copy and hand it to your list broker and you're in business on day ONE!

• You'll know exactly who in your file belongs to which cluster, or group of prospects.

• You'll quickly understand who your top clusters and top customers are in almost every direct mail database in the U.S.

• You'll know who should get your best offers, who can afford what and who you should rank and mail to immediately.

• And you'll be able to specifically design copy around the top clusters you want to promote to.

... Worth way more than its weight in solid GOLD.

LIST TNT SYSTEM — Executive Summary Report:

Your Executive Summary Report prepared personally by me, gives you an overall understanding of all of the materials you'll receive as well as a personal recommendation on your next marketing steps.

• I'll cover the condition of your file today ... and where I believe you should direct your attention going forward.

• I'll recommend what list to buy next, where to go, what to do to capitalize on the valuable asset that you now possess.

There's no list broker ANYWHERE who'll provide the detailed analysis and level of service you'll get from me!

In short, I'll give you the game plan — you just need to execute it for increased response and higher profits!

LIST TNT SYSTEM — Profile Report:

You get a complete profile of your current customers which names all of the lifestyle clusters that currently exist in your house file. It will tell you:

• Who they are ...

• Where they live ...

• What income level they earn ...

• And, even a snapshot of what they read and do ...

• And much more!

Add a household select or zip level 6 select when you request your file and you are getting the exact customer you need, right where you want them. The ones who will respond to your offer! This stands to bring you thousands and thousands in increased profits!

And much more ...

So what now?

Each one of these components can stand on their own and provide you with thousands and thousands of dollars worth of new and increased business.

But consider the value of all of them, taken together. What will it do to the growth and profit potential of your business? I'm convinced it's going to blast your response and profits through the ceiling! In fact I'll stake my professional reputation on it!

This incredible program normally costs $8,997 —
BUT, as part of an introductory campaign
You Save $4000 ...
Until Friday October 30th
5:00 PM Eastern Time

You'll be happy to know that you can get each and every one of these response-boosting, money-making, professional direct marketing tools for the absolutely ridiculous rock-bottom one-time fee of only $4997 for up to 15,000 names ... You get this complete analysis on each record for the cost of a first class stamp — ridiculous! Click here to order now!

If your list is bigger, simply add on another $80 per thousand names. And that's all you'll have to pay for the LIST TNT SYSTEM — ever!

• You'll get a bigger, better more responsive list ...

• Control access to the wealthiest buyers or donors on your list ...

• Increased profits from targeted mailings to your house-file ...

• Ideas and opportunities for more products and services to offer to your clients ...

• You'll know right where to go to get clones of your exact best customers ... who they are ... and what they'll buy NOW ...

• ... And much more!

Michelle's Solemn Promise: There's absolutely no risk to you ...

Maybe you're not sure if this is for you. That's okay, I understand. And I'd like to help you make the best decision for YOU. The truth is, this is NOT for everyone. It's only for info marketers, direct marketers and small business professionals with a current customer-list or house-file.  

If you have a list of 5,000 to 25,000 names or more, I can help. It will be well-worth your small investment to have me perform this analysis. And, I'll make this solemn promise right here and now ... if I get your file ... and determine I can't help you ... I won't take your money. I'll send it back.

You have nothing to lose, and a bigger, more responsive list —
And a fortune in higher profits to gain!

Maximum response and higher earnings will be yours. Save money on your next list rental or purchase. And make more money from the opportunities sitting on your list — right now!

You'll make the fee back on your first list rental or mailing and you've nothing to lose. I won't take your money if I can't help you. Plus, you can save 44% off the price of this amazing system when you order before 5:00 PM on October 30th.

Go ahead and order now, while it's fresh in your mind. You have all the facts in front of you. Click this link now and get your personal, customized program for explosive growth and monster profits.

It's easy to order ...

It couldn't be any easier. Just click this link, fill out the information I need to begin — and I'll immediately send you quick and easy instructions for uploading your file. It's that simple — and in just a couple weeks from now you'll be experiencing explosive response and higher profits.

But hurry ... after 5:00 PM Eastern Time, Friday October 30th — the price goes up to $8997! You save $4000 by hiring me now!

Ready to get on board?

You've seen how I will find your best customers ... identify your most pressing opportunities ... show you how to grow your customer file for less and save thousands on your next mailing.

Now the ball's in your court. Will you continue along the same path of insecurity, mediocre results and gambling with your future? Or will you instead take the road that leads to higher response, more customers and more money?

Your business will change instantly and forever the moment you open your package. You'll have your best opportunities spelled out for you ... and you'll have everything you need to achieve and sustain three, four and as high as 10-times your current money-making results.

This is serious business. It's not for dabblers, it's for professional Direct Marketers, Info Marketers and Small Business Professionals who have a customer-list and want to know how to leverage it for all it's worth! The money's in your list. And the LIST TNT SYSTEM will show you RIGHT where it's hidden.

Your small fee will be returned to you in savings on your first list rental ... and that's before you earn dollar one on your next big opportunity that's just around the corner. Your response rates will skyrocket and your profits will soar.

You've nothing to lose — if I determine I can't help you,
I won't charge you — Simple as that.

Now is the time to strike. I'll find your best customers and show you where every bit of money is hidden on your list, so why don't you give it a try?

Click this link to order now and get the ball rolling on the next chapter of your outrageously successful direct marketing business.

To Your Success!

PS: I want to help you find all the money that's currently in your customer file, and then show you how to keep finding more and more customers just like your very best ones. But, you'll need to move on this opportunity. I can offer this service at this price for the next TWO WEEKS ONLY ... Order today.

PPS: As a special bonus for ordering your analysis I want to give you two months FREE ($198 value) of my monthly newsletter, which is filled with actionable, money-making advice and tips for what to do AFTER you've monetized your list. You'll discover secrets for building your file and expanding your business for even greater profits.

Plus, as an added bonus, you'll get access, as my guest, to my private forum for monthly members, where you can buy, sell or trade clusters — completely cutting out the list broker! This one service alone is potentially worth thousands to you! Don't put it off, order now.